Bring your group of 15 or more persons to experience our world-famous Hollywood Behind-the-Scenes tour with a private guide, on your schedule with insights not offered on our public tours.
Duration: Approx. 1 hour
Red Line Tours offers our Rodeo Drive Tour to private groups only
Our Beverly Hills/Rodeo Drive walking tour chronicles Beverly Hills’ early history as an enclave for 1920s-era Hollywood royalty beginning with Mary Pickford and Douglas Fairbanks, to its current status as a fashion capital with its stores lining world-famous Rodeo Drive.
The hour-long stroll on Rodeo Drive’s Walk of Style begins with a visit to the site of Fred Hayman’s Giorgio Beverly Hills (the boutique that started it all) as well as the most expensive store in the world, Bijan, where custom-made suits are fashioned for presidents, kings, sultans and movie stars around the world.
During our short stroll, we learn how fashion icons such as Ralph Lauren and Salvatore Ferragamo established their names and their very first boutiques on Rodeo Drive – all with the possibility of a star sighting or two along the way!
We do not currently offer this tour to the general public on a timed admission basis. Following is information on how we operate our group tours.
About Our Live Audio Equipment
All group tours utilize our famous Live Audio listening equipment helping each person in your group to hear as if the guide is standing right next to them. For insurance and liability purposes, our headsets are over the ear, which offers maximum comfort and audibility while also allowing some ambient sound as we are crossing streets. We do not supply earbud-style headgear because earbuds block too much ambient sound. Group members may use their own earbuds if they wish.
Group Departure Times
We can offer this tour to groups anytime you like.
Group Departure Location
There is no specific departure location for this tour however we suggest departing from a location near Rodeo Drive and Wilshire. We often begin the tour from the Two Rodeo shopping center. After we evaluate your group’s requirements we will suggest an appropriate meeting location.
Our group policy for our Rodeo Drive Tour is based on a customer to guide ratio of 20 persons and no more than 25 persons. For example, if the total number of persons in your group is 50 persons we would assign 2 guides and allocate 25 persons per guide. Because our customer to guide ratio minimum is 20 persons, your group minimum based on this scenario would be 40 persons (2 guides assigned times our 20 person per guide minimum) and your group maximum would be 50 persons (2 guides assigned times our 25 persons per guide maximum).
If your total group is less than 20 persons, billing would be based on 20 persons times the net rate we offer you. For example, if you have 10 persons in your group we can offer you a group rate however we would invoice you for 20 persons times the net rate agreed upon.
Groups Over 200 Persons
We have the ability to assign as many as 4 guides and serve up to 100 persons at any one point in time. However, we do have ways to serve groups larger than 200 by alternating activities. For example, if you have 200 persons in your group we would plan to launch 100 persons on the Rodeo Drive Tour while 100 persons eat lunch. We would then swap activities (see below) for the next cycle.
Group A – 100 persons (4 guides) Rodeo Drive
Group B – 100-person lunch
Group B – 100 persons (4 guides) Rodeo Drive
Group A – 100-person lunch
Customer to Guide Ratio
As a rule of thumb, we typically assign 1 guide for every 25 persons. We try to not exceed 25 persons on our Rodeo Drive Tour for the comfort of your group and to also to be able to manage the group through sidewalk traffic. For example, if you have a group of 60 persons we would typically assign 3 guides to your group and place 20 persons with each guide. Our rule is to have at least 20 persons per guide.
Length of Tour
Our Rodeo Drive Tour is typically 1 hour long (60 minutes), however for groups we can shorten or lengthen the tour depending on your group’s special requirements. We can operate a 30-minute highlights tour for time-constrained groups.
Distance of Tour
Our Rodeo Drive Tour as designed is a leisurely stroll covering a route that is approximately 1/2 mile.
Map of Route
Student Group Policy
Red Line Tours is a member of the Student & Youth Travel Association (SYTA). We offer special discounted rates for student and youth groups whether you are a school, youth club (such as a scout group or 4H group) or if you are a tour operator representing a school or youth group. For student groups, we offer 1 comp ticket for every 10 paid tickets. Student & Youth Travel Association (SYTA) members also receive 2 hours of free step-on service as an amenity for groups with 30 or more paid group members. Contact us for more information on what we can do for your student or youth group.
Where to Begin?
Begin by contacting us to tell us about your group and describe your group’s requirements. We prefer that your initial contact is in writing so that we know we have everything we need including:
- Your group’s name. (If you are a tour operator we would like the name of your business and the group’s name as a reference)
- The total estimated number of persons in your group
- Name of the legal entity responsible for your group if different from above (to enter into our Service Agreement with you)
- The date and time requested for service
- The name, phone and email address of the person responsible for organizing your group
- Any special needs we may need to know such as a wheelchair, or vision/hearing impaired group member
Once we have this information we will provide you with a net rate which will be discounted from our retail rate and will email you our standard Service Agreement to review and return to us with signature. If you chose to move forward with service we will set up your account with our Receivables department and will require the following information:
- Name of the legal entity responsible for the group if different from above
- Name of the person assigned to your account if different from above
- Address, phone and email for accounting purposes
Once we have the above information we will generate an invoice to match the Service Agreement we have issued you previously.
Group Payment Policy
Payment for your group can be made by company check or credit card. We prefer a company check. Red Line Tours accepts most major credit cards including Visa, MasterCard, and Discover. Payment in full is required prior to service for all groups unless an agreement is made in writing.